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|
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| 106,355 |
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TOTAL UNIVERSE / BASE RATE |
$68.00/M |
| 85,013 |
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All School Librarians |
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| 55,134 |
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---Elementary School Librarians |
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| 29,170 |
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---Secondary School Librarians |
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| 40,745 |
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---Buyers at School - School Librarians |
+
$33.00/M
|
| 37,713 |
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---High DRI Schools - School Librarians |
+
$35.00/M
|
| 44,443 |
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School Library Media Specialists |
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| 26,540 |
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---Elementary School Media Specialists |
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| 17,556 |
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---Secondary School Media Specialists |
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| 23,302 |
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---Buyers at School - Media Specialists |
+
$33.00/M
|
| 19,566 |
|
---High DRI Schools - Media Specialists |
+
$35.00/M
|
| 68,569 |
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Resource Teachers |
|
| 282,971 |
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English Teachers |
|
| 1,733 |
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Literacy Coordinators |
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| 35,823 |
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PTA/PTO Presidents |
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| 87,907 |
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Reading Teachers |
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| 24,574 |
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Remedial Reading Teachers |
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| 44,314 |
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Technology Coordinators |
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DESCRIPTION |
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Description:
With more comprehensive library market coverage than any other source plus more targeted selections, MDR provides the marketing knowledge you need to reach librarians and library personnel at elementary and secondary schools. (Email addresses also available.)
Librarians are typically active, informed buyers. They also are influencers at their institutions. Aside from books, they buy databases, search services, DVDs, library furniture, and technology.
Find the right school library prospects for your product with selects such as institution type, job title, neighborhood demographics, buyers, book budget size, and media budget size. For better response, target those libraries and library personnel with the highest propensity for response with Direct Response Index™ (DRI) —MDR's powerful response-based selection.
For more ways to connect with librarians try:
- School Librarian Email Addresses – Part of MDR's Educator Email file
- School Librarian at Home Addresses – Part of MDR's Educators at Home file
- Public Librarians
- College Librarians
Test MDR’s Library Market in your next mailing!
Call us today for a free consultation and list recommendation.
NOTE: This file receives regularly scheduled NCOA updates that are compliant with the November 2008 requirements.
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ADDITIONAL NOTES |
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Payment: Initial orders for new accounts must be prepaid and can be charged to your Visa, MasterCard, or American Express. Approval Policy: MDR reserves the right to request sample mailing piece. Add state and local taxes where applicable. Shipping and handling charges are extra. Prices effective May 1, 2009. Prices and terms subject to change without notice.
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ID NUMBER |
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LIST TYPE |
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Consumer Business |
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SOURCE |
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Compiled and augmented by multi-contributor buyer files |
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PERMISSION LEVEL |
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LIST MAINTENANCE |
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| Market entry |
12/19/2008 |
| Counts through |
06/28/2010 |
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SELECTS |
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| BOOK BUDGET |
$12.00/M
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| BUYERS |
$33.00/M
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| DIRECT RESPONSE INDEX (DRI) |
$35.00/M
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| DRI WITH BUYERS |
$55.00/M
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| GEOGRAPHIC (State/SCF/Zip) |
$12.00/M
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| HOUSEHOLD INCOME |
$12.00/M
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| LIFESTYLE INDICATOR |
$25.00/M
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GEOGRAPHY |
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Domestic (US)
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ADDRESSING |
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| CD ROM |
$ 40.00/F
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| CHESHIRE LABELS |
$ 15.00/M
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| DISKETTE |
$ 40.00/F
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| EMAIL |
$ 40.00/F
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| FTP |
$ 40.00/F
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| POSTAL KEYCODING |
$ 3.00/M
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| POSTAL PRESORT |
$ 10.00/M
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| PRESSURE-SENSITIVE LABELS |
$ 15.00/M
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| ZIP MATCH |
$ 3.00/M
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