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MDR's School Librarians and Library Personnel
REACH MORE SCHOOL LIBRARIANS AND LIBRARY PERSONNEL WITH MDR! MDR provides the most comprehensive school library coverage, featuring elementary and secondary schools librarians, school library media specialists, and other key school library decision makers by name.
SEGMENTSPRICE
106,355   TOTAL UNIVERSE / BASE RATE $68.00/M
85,013   All School Librarians
55,134   ---Elementary School Librarians
29,170   ---Secondary School Librarians
40,745   ---Buyers at School - School Librarians + $33.00/M
37,713   ---High DRI Schools - School Librarians + $35.00/M
44,443   School Library Media Specialists
26,540   ---Elementary School Media Specialists
17,556   ---Secondary School Media Specialists
23,302   ---Buyers at School - Media Specialists + $33.00/M
19,566   ---High DRI Schools - Media Specialists + $35.00/M
68,569   Resource Teachers
282,971   English Teachers
1,733   Literacy Coordinators
35,823   PTA/PTO Presidents
87,907   Reading Teachers
24,574   Remedial Reading Teachers
44,314   Technology Coordinators


DESCRIPTION

Description:

With more comprehensive library market coverage than any other source plus more targeted selections, MDR provides the marketing knowledge you need to reach librarians and library personnel at elementary and secondary schools. (Email addresses also available.)

Librarians are typically active, informed buyers. They also are influencers at their institutions. Aside from books, they buy databases, search services, DVDs, library furniture, and technology.

Find the right school library prospects for your product with selects such as institution type, job title, neighborhood demographics, buyers, book budget size, and media budget size. For better response, target those libraries and library personnel with the highest propensity for response with Direct Response Index™ (DRI) —MDR's powerful response-based selection.

For more ways to connect with librarians try:

  • School Librarian Email Addresses – Part of MDR's Educator Email file
  • School Librarian at Home Addresses – Part of MDR's Educators at Home file
  • Public Librarians
  • College Librarians

Test MDR’s Library Market in your next mailing!

Call us today for a free consultation and list recommendation.

NOTE: This file receives regularly scheduled NCOA updates that are compliant with the November 2008 requirements.



ADDITIONAL NOTES

Payment: Initial orders for new accounts must be prepaid and can be charged to your Visa, MasterCard, or American Express. Approval Policy: MDR reserves the right to request sample mailing piece. Add state and local taxes where applicable. Shipping and handling charges are extra. Prices effective May 1, 2009. Prices and terms subject to change without notice.


ID NUMBER
NextMark 253494
UNIVERSE
106,355
LIST TYPE
Consumer
 Business
Email List Mailing List Telemarketing List
SOURCE
Compiled and augmented by multi-contributor buyer files
PERMISSION LEVEL
LIST MAINTENANCE
Market entry 12/19/2008
Counts through 06/28/2010
SELECTS
BOOK BUDGET $12.00/M
BUYERS $33.00/M
DIRECT RESPONSE INDEX (DRI) $35.00/M
DRI WITH BUYERS $55.00/M
GEOGRAPHIC (State/SCF/Zip) $12.00/M
HOUSEHOLD INCOME $12.00/M
LIFESTYLE INDICATOR $25.00/M
GEOGRAPHY
Domestic (US)
ADDRESSING
CD ROM $ 40.00/F
CHESHIRE LABELS $ 15.00/M
DISKETTE $ 40.00/F
EMAIL $ 40.00/F
FTP $ 40.00/F
POSTAL KEYCODING $ 3.00/M
POSTAL PRESORT $ 10.00/M
PRESSURE-SENSITIVE LABELS $ 15.00/M
ZIP MATCH $ 3.00/M
 
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