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| 40,993 |
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TOTAL UNIVERSE / BASE RATE |
$68.00/M |
| 40,993 |
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All Public Library Personnel (Main and Branch) |
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| 9,134 |
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---Library Directors |
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| 2,890 |
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---Assistant Directors |
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| 6,530 |
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---Branch Heads |
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| 2,007 |
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---Adult Services |
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| 5,856 |
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---Children's Services |
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| 3,359 |
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---Circulation |
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| 1,687 |
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---Circulation/Classification |
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| 1,490 |
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---Interlibrary Loan |
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| 3,292 |
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---Reference |
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| 1,772 |
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---Young Adult |
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| 16,915 |
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Total Public Libraries |
$52.00/M
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| 9,737 |
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---Main Public Libraries |
|
| 7,178 |
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---Branch Public Libraries |
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| 6,675 |
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---Public Libraries with a Book Budget of $100,000 |
$12.00/M
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| 1,270 |
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---Public Libraries with a Media Budget of $15,000 |
$12.00/M
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| 18,909 |
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Public Library Personnel in High DRI Libraries |
+
$35.00/M
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| 5,099 |
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Public Library Buyers |
+
$33.00/M
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DESCRIPTION |
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Description:
With more comprehensive library market coverage than any other source plus more targeted selections, MDR provides the marketing knowledge you need to reach librarians and library personnel at main and branch public libraries. (Email addresses also available.)
Librarians are typically active, informed buyers. They also are influencers at their institutions. Aside from books, they buy databases, search services, DVDs, library furniture, and technology.
Find the right public library prospects for your product with selects such as institution type, job title, neighborhood demographics, buyers, book budget size, and media budget size. For better response, target those public libraries and public library personnel with the highest propensity for response with Direct Response Index™ (DRI)—MDR's powerful response-based selection.
For more ways to connect with librarians try:
Test MDR’s Librarians – Public Libraries in your next mailing!
Call us today for a free consultation and list recommendation.
NOTE: This file receives regularly scheduled NCOA updates that are compliant with the November 2008 requirements.
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ADDITIONAL NOTES |
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Payment: Initial orders for new accounts must be prepaid and can be charged to your Visa, MasterCard, or American Express. Approval Policy: MDR reserves the right to request sample mailing piece. Add state and local taxes where applicable. Shipping and handling charges are extra. Prices effective May 1, 2009. Prices and terms subject to change without notice.
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ID NUMBER |
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LIST TYPE |
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Consumer Business |
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SOURCE |
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Compiled and augmented by multi-contributor buyer files |
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PERMISSION LEVEL |
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LIST MAINTENANCE |
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| Market entry |
12/02/2008 |
| Counts through |
06/28/2010 |
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SELECTS |
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| BOOK BUDGET |
$12.00/M
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| BUYERS |
$33.00/M
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| COLLECTION SIZE |
$12.00/M
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| DIRECT RESPONSE INDEX (DRI) |
$35.00/M
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| DRI WITH BUYERS |
$55.00/M
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| GEOGRAPHIC (State/SCF/Zip) |
$12.00/M
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| HOUSEHOLD INCOME |
$12.00/M
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| LIFESTYLE INDICATOR |
$25.00/M
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| MEDIA BUDGETS |
$12.00/M
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| NUMBER OF BRANCHES |
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| POPULATION SERVED |
$12.00/M
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| SERVICES AVAILABLE |
$12.00/M
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| TECHNOLOGIES AVAILABLE |
$12.00/M
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| TOTAL BUDGET |
$12.00/M
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GEOGRAPHY |
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Domestic (US)
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ADDRESSING |
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| CD ROM |
$ 40.00/F
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| CHESHIRE LABELS |
$ 15.00/M
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| DISKETTE |
$ 40.00/F
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| EMAIL |
$ 40.00/F
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| FTP |
$ 40.00/F
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| POSTAL KEYCODING |
$ 3.00/M
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| POSTAL PRESORT |
$ 10.00/M
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| PRESSURE-SENSITIVE LABELS |
$ 15.00/M
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| ZIP MATCH |
$ 3.00/M
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