Description:

MDR's Educators at Home file is the premier source for teachers and professors by mail and email—where they live. Responsive to both education-related offers and consumer products, this newly expanded file reaches the home addresses of more teachers, professors, and education personnel than any other file on the market today and is 100% linked to the MDR educator database! Totaling 3.3 million at-home addresses for Pre-K, K-12, college, public library, and day care educators, administrators, and other personnel, this file is simply the best way to reach the nation's educators and top consumers away from the distractions of work when they are more likely to respond to your offer—at night, on weekends, on school breaks, or year-round. Choose from valuable professional selects, including institution level, hundreds of subject areas and specialties, grade level and subject teachers by job title, buyers by product type or recency, plus detailed hotline and demographic data for trouble-free targeting with pinpoint accuracy.

Since educators have better job stability, higher average household income, more free time, more credit cards, higher Internet usage, and generally spend more than the average consumer household, educators are unmatchable prospects for all types of consumer campaigns. Educators at home addresses give you access to these super consumers where they live for a wide variety of consumer or family offers, such as travel, credit cards, entertainment, financial services, apparel, catalogs and retail, technology, music and DVDs, children products, and more.

For education-related offers, this file provides an alternate channel for reaching educators, away from the hustle and bustle, with offers for school and classroom supplies, workbooks and textbooks, continuing education and professional development, classroom and library furniture and equipment, technology and software, and anything else that an educator might use.

Find the right prospects for your education-related or consumer products/services by using MDR's powerful Professional, Buyer, and Demographic selects. Reach them at home for year-round response!

For additional educator prospects, ask for MDR's 3.5 million K-12 educators at school and 1.3 million faculty at college—all with buyer selects available. For more responsive consumers by home address, see MDR's InfoBuyers file. Call your MDR Representative for details.

Profile:

MDR's Educators at Home is a unique, comprehensive file for at-home educator names linked to MDR's best-in-class information, providing an unsurpassed opportunity to reach educators by institution level, job title, household demographics, buyer selections, and more.

File Benefits:

• The most complete coverage and access to confirmed educators at their home address.
• Select by institution level, job title, and hundreds of subject/specialty areas for maximum matching to your specific offer.
• Buyer selects, such as product-type purchased, online purchasers, recency, and more, to identify individuals most likely to respond to your offer.
• Combine with MDR's Educators at Home – Email file for an effective multi-channel direct marketing campaign.
• High deliverability is achieved with state-of-the-art data hygiene and CASS certification processes, including regularly scheduled NCOA updates that are compliant with the November 2008 requirements.

*List is Do-Not-Call compliant.